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How to Check Your SEO Agency

How to check your SEO agency.

Imagine Sarah, the owner of a thriving online boutique, and Jim, the owner of a takeout-and-delivery coffee shop. For months, they had been diligently paying a seemingly reputable SEO agency, lured in by promises of skyrocketing traffic and top-ranking glory. The monthly reports arrived like clockwork, filled with impressive charts showcasing keyword rankings that looked… well, impressive. But here’s the rub: sales weren’t booming, and Sarah’s website felt like a well-kept secret despite all the “progress.”

Sound familiar? Many business owners like Sarah and Jim invest significant resources into SEO, hoping to unlock the power of organic search and connect with eager customers. They trust the experts, the agencies that speak the language of algorithms and backlinks. Yet, the promised land of page-one rankings and overflowing inboxes often remains just out of reach. The reports might look good on paper, but are they truly reflecting tangible business growth? Are you sure your SEO agency is steering your ship towards success, or are you being guided by a compass that only points to vanity metrics?

This comprehensive guide prepared by DG Logika is for every business owner, every professional who’s ever wondered if their SEO investment is truly paying off. We’ll cut through the jargon and equip you with the practical knowledge to look beyond the surface-level reports, understand the metrics that truly matter, and ensure your SEO agency is a partner in your growth, not just a presenter of pretty (but ultimately meaningless) numbers. Let’s pull back the curtain and learn how to confidently check if your SEO agency is delivering the real results your business deserves.

Choosing the right SEO agency is a big investment, but how do you check your SEO agency’s performance and ensure they’re delivering real results? While some agencies provide data-driven SEO services, others rely on vanity metrics, outdated strategies, or even black-hat techniques that can harm your website’s rankings.

Whether you’re already working with an SEO provider or considering hiring one, this guide will help you check SEO agency reports, evaluate key metrics, and spot red flags to ensure your investment drives real business growth.

From tracking keyword rankings and analyzing SEO reports to assessing backlink quality and technical SEO, we’ll cover everything you need to know. By the end, you’ll be able to confidently verify your agency’s work and make informed decisions about your SEO strategy.

Table of Contents

Key Metrics to Check Your SEO Agency’s Work

If you want to ensure your SEO agency is delivering results, you need to track key performance indicators. A reliable SEO agency should provide measurable improvements in website visibility, user experience, and overall search rankings. Below are the essential metrics to check when evaluating your SEO agency’s work.

Website Traffic & Rankings: How to Track Keyword Performance

One of the easiest ways to check your SEO agency’s effectiveness is by monitoring your website traffic and keyword rankings. A reliable SEO agency should provide regular reports that highlight:
  • Growth in organic traffic over time.
  • Improvements in keyword rankings for your targeted search terms.
  • Click-through rates (CTR) from search engine results pages (SERPs).
  • Bounce rates and user engagement metrics.
To ensure your agency is delivering real SEO value, follow these steps to check these metrics yourself using popular tools like Google Analytics, Google Search Console, and third-party SEO platforms (e.g., Ahrefs, SEMrush, Moz).

Step 1: Check Organic Traffic in Google Analytics

Google Analytics helps you see how much traffic your website gets from search engines. Follow these steps to check your organic traffic trends:
  1. Log in to your Google Analytics account.
  2. On the left panel, go to Reports → Acquisition → Traffic Acquisition.
  3. Select the date range at the top (e.g., last 3 months or year-to-date).
  4. In the table, look for Organic Search under the “Session Default Channel Group.”
  5. Analyze the data:
    • Is organic traffic increasing or decreasing over time?
    • Are there any sudden drops that might indicate an issue?
    • Compare different date ranges to identify trends.
🚨 Red Flag: If organic traffic is declining and your SEO agency hasn’t explained why, it could be a sign of poor strategy or Google penalties.

Step 2: Track Keyword Rankings Using Google Search Console

Google Search Console (GSC) provides data on how your website ranks for specific keywords. Here’s how to check if your SEO agency is improving rankings:
  1. Go to Google Search Console.
  2. Click your website (if you manage multiple sites).
  3. In the left panel, go to Performance → Search Results.
  4. Check the key metrics at the top:
    • Total Clicks: How many times users clicked your website from Google results.
    • Total Impressions: How often your site appeared in search results.
    • Average CTR: Percentage of users who clicked your result.
    • Average Position: Your site’s ranking for keywords.
  5. Scroll down to Queries to see which keywords are driving traffic.
  6. Compare the ranking trends over time by selecting different date ranges.
🚨 Red Flag: If rankings are not improving or are dropping significantly, your SEO agency may not be optimizing your content effectively.

Step 3: Analyze Click-Through Rates (CTR) in Google Search Console

A high CTR means users find your listing relevant. Here’s how to check if your SEO agency is optimizing for better CTR:
  1. Follow Step 2 to access Performance → Search Results in Google Search Console.
  2. Click the Pages tab to see which pages get the most clicks.
  3. Click the Queries tab to check which search terms are performing well.
  4. Sort by CTR and identify pages with low click-through rates.
  5. If CTR is low, check if:
    • The title tags and meta descriptions are compelling.
    • The page ranks well but doesn’t attract clicks.
🚨 Red Flag: If your agency is ranking well but getting low CTR, they might not be optimizing your titles and descriptions effectively.

Step 4: Monitor Bounce Rates and User Engagement in Google Analytics

Bounce rate measures how often visitors leave your site after viewing only one page. High bounce rates can indicate poor content, slow load times, or irrelevant traffic.
  1. Log in to Google Analytics and go to Reports → Engagement → Pages and Screens.
  2. Look at the Engagement Rate for key pages.
  3. Check Average Session Duration – if users leave quickly, they may not find the content useful.
  4. If bounce rates are high, review:
    • Page load speed (test using Google PageSpeed Insights).
    • Content quality and relevance.
    • Internal linking and CTAs to keep visitors engaged.
🚨 Red Flag: If engagement metrics are poor and your SEO agency hasn’t suggested improvements, they might not be focusing on user experience.

Step 5: Use Third-Party Tools for Deeper SEO Reports

For a more detailed analysis, you can check keyword rankings and traffic data with SEO tools like Ahrefs, SEMrush, or Moz:
  1. Log in to your preferred SEO tool.
  2. Enter your website URL in the search bar.
  3. Look for:
    • Organic traffic growth (is it increasing over time?).
    • Keyword rankings (are important keywords improving?).
    • Backlink profile (are they building high-quality links?).
  4. Compare their reports with what your SEO agency provides.
🚨 Red Flag: If third-party tools show different data than your agency’s reports, ask for clarification.

Is Your SEO Agency Delivering Results?

By following these steps, you can effectively check if your SEO agency is truly improving your website’s rankings and traffic. If your agency is not providing clear reports or your metrics are not improving, it may be time to switch to a data-driven SEO agency like DG Logika.

Want a second opinion? Contact DG Logika for a free SEO audit today!

On-Page Optimization: Checking Title Tags, Meta Descriptions, and Content Quality

On-page SEO plays a crucial role in determining how well your website ranks in search engines. Even the best technical SEO or backlink strategy won’t be effective if your website’s content and structure aren’t properly optimized. A good SEO agency should ensure that all on-page elements are well-organized, keyword-optimized, and designed to improve both rankings and user experience. Here’s how you can check if your SEO agency is doing its job correctly.

Title Tags and Meta Descriptions: Are They Optimized?

Title tags and meta descriptions are the first things users see when they find your website in search results. A well-written title tag should be concise, contain your target keyword, and clearly describe the page’s content. It should also be engaging enough to make people want to click.

You can check this yourself by searching your website on Google. Are the titles clear and relevant? Are they cut off because they’re too long? A properly optimized title tag should be around 50-60 characters long and include keywords naturally.

Meta descriptions, while not a direct ranking factor, can influence click-through rates (CTR). A good meta description should be between 150-160 characters, summarize the page’s content, and include a call to action if possible. If your SEO agency is doing a good job, each page should have a unique and compelling meta description that encourages users to click. If most of your pages have missing or generic meta descriptions, it’s a sign your agency isn’t paying enough attention to on-page SEO.

Header Structure: Is Your Content Well-Organized?

Headers (H1, H2, H3, etc.) help search engines understand the structure of your content. They also improve readability for visitors. The most important heading is the H1 tag, which should clearly describe the topic of the page and include your primary keyword. Each page should have only one H1 tag, followed by H2s and H3s to break content into sections.

An easy way to check your website’s headers is by right-clicking on a page and selecting “View Page Source” or using free browser extensions like the SEO Meta in 1 Click tool. If your pages don’t have an H1 or contain multiple H1s, your SEO agency isn’t structuring content properly.

Content Quality: Does Your Website Provide Value?

A well-optimized website needs more than just keywords; it must provide valuable and relevant content. Search engines prioritize content that is helpful, engaging, and matches search intent.

Take a look at some of your website’s pages and ask yourself:

  • Is the content easy to read and well-organized?
  • Does it provide useful information that answers user questions?
  • Are keywords used naturally, or do they feel forced and spammy?
  • Does the content appear original, or does it seem copied from other sources?

A common issue with bad SEO agencies is that they use outdated tactics like keyword stuffing, where the same phrase is repeated unnaturally to manipulate rankings. This no longer works and can even hurt your site. A good SEO agency, like DG Logika, ensures that content is informative, engaging, and optimized in a way that improves rankings without compromising readability.

Internal Linking: Is Your Website Easy to Navigate?

Internal links help search engines discover and index pages on your website while guiding visitors to relevant content. If done correctly, internal linking improves user experience and increases the time visitors spend on your site.

To check your SEO agency’s work, navigate through your website and see if related pages are linked naturally within the content. A well-optimized page should direct users to other useful pages, such as blog posts, service pages, or product pages. If you notice that your pages feel disconnected, have broken internal links, or lack logical pathways to other relevant content, your agency might not be optimizing internal linking properly.

Is Your SEO Agency Doing Its Job?

A trustworthy SEO agency like DG Logika makes sure your website’s on-page SEO is fully optimized, from title tags to content quality and internal linking. If you notice missing meta descriptions, poor content, or weak internal linking, it might be time to question whether your agency is truly helping your business grow. Proper on-page optimization is a fundamental part of SEO, and if your agency isn’t handling it correctly, they might not be delivering the results you deserve.

Technical SEO Audit: Page Speed, Mobile-Friendliness, and Indexability

Technical SEO is the backbone of a well-optimized website. Even if you have great content and strong backlinks, technical issues can hold your website back from ranking well in search results. Your SEO agency should regularly conduct technical audits to identify and fix problems that could affect your site’s performance. Here’s how you can check whether your agency is doing its job.

Page Speed: Is Your Website Fast Enough?

A slow-loading website frustrates visitors and can drive them away before they even see your content. Google considers page speed as a ranking factor, meaning that a slow site can hurt your search rankings.

To check your website’s speed, follow these steps:

  1. Go to Google PageSpeed Insights.
  2. Enter your website URL and click “Analyze.”
  3. Review the performance scores for mobile and desktop versions of your site.
  4. Scroll down to see specific issues affecting speed, such as large image files, unused JavaScript, or slow server response times.

If your website takes longer than 3 seconds to load, your SEO agency should be working on improvements like optimizing images, enabling caching, and reducing unnecessary scripts. If they haven’t suggested these fixes, they might not be paying attention to your site’s performance.

Mobile-Friendliness: Is Your Website Optimized for Mobile Users?

Google uses mobile-first indexing, which means it primarily looks at the mobile version of your website when ranking pages. If your site isn’t mobile-friendly, it could rank lower in search results, even for desktop users.

To check if your website is optimized for mobile:

  1. Visit Google’s Mobile-Friendly Test.
  2. Enter your website URL and click “Test URL.”
  3. If your site passes, great! If not, Google will list specific issues, such as text being too small to read, clickable elements being too close together, or content overflowing off the screen.

Additionally, try loading your website on a smartphone and navigating through it. Are the menus easy to use? Does text resize properly? If your site feels difficult to use on mobile, your SEO agency should be making improvements.

Indexability and Crawl Errors: Can Google Properly Access Your Pages?

If Google can’t crawl and index your pages, they won’t appear in search results. Your SEO agency should monitor your site’s indexability using Google Search Console to catch any crawl errors or blocked pages.

To check your site’s indexing status:

  1. Open Google Search Console.
  2. Click on your website, then go to Pages under the “Indexing” section.
  3. Look at the number of pages Google has indexed. If key pages are missing, it could be a sign of a problem.
  4. Scroll down to check for indexing issues such as “Discovered – currently not indexed” or “Blocked by robots.txt” errors.
  5. If certain pages are not indexed, copy their URLs and use the URL Inspection Tool in Search Console to find out why.

If your SEO agency isn’t monitoring these issues or doesn’t have a plan to fix them, your site’s visibility could be suffering.

Is Your SEO Agency Handling Technical Issues Properly?

Technical SEO isn’t just a one-time fix—it requires ongoing monitoring and improvements. If your website is slow, difficult to use on mobile, or experiencing indexing problems, your agency should be proactive in resolving these issues. A well-optimized website will not only rank higher in search results but also provide a better experience for visitors.

At DG Logika, we ensure that all aspects of technical SEO are handled properly, so your website reaches its full potential. If you’re unsure whether your agency is doing enough, it might be time for a second opinion. Contact us today for a free technical SEO audit!

Backlink Profile: Assessing the Quality of Links Built by the Agency

Backlinks remain one of the strongest ranking factors in SEO, but not all links are created equal. A good SEO agency should focus on building high-quality, relevant backlinks that improve your site’s authority and rankings. However, some agencies take shortcuts, using spammy or low-quality links that can actually hurt your SEO. Here’s how you can check your SEO agency’s backlink-building efforts.

Step 1: Check the Quality Over Quantity

More backlinks don’t necessarily mean better rankings. In fact, a small number of links from high-authority websites will do far more for your SEO than hundreds of low-quality links from irrelevant sites.

To evaluate your agency’s link-building efforts:

  1. Use tools like Ahrefs, SEMrush, or Moz Link Explorer to analyze your backlink profile.
  2. Look at the Domain Authority (DA) or Domain Rating (DR) of the linking websites. Links from high-authority sites (DA/DR 50+) carry more weight.
  3. Check if the links come from relevant sources within your industry. Links from random, unrelated sites can signal spammy link-building.

If your agency is focusing on quality over quantity, you should see a steady increase in backlinks from reputable websites. If most of your links come from low-quality or irrelevant sources, your agency may not be following best practices.

Step 2: Analyze Anchor Text Distribution

Anchor text is the clickable text in a hyperlink. A well-balanced backlink profile should include a variety of anchor texts, including:

  • Branded anchors (e.g., “DG Logika”)
  • Generic anchors (e.g., “click here” or “learn more”)
  • Keyword-rich anchors (e.g., “SEO agency in Chicago”)

To check your anchor text distribution:

  1. Open Ahrefs or SEMrush and go to Anchors report.
  2. Look for over-optimized anchor texts (e.g., too many exact-match keywords like “best SEO services”).
  3. Ensure there is a mix of natural, branded, and generic anchor texts.

If your SEO agency is building too many keyword-heavy links, it could trigger a Google penalty. A diverse, natural-looking anchor text profile is a sign of ethical SEO practices.

Step 3: Identify and Remove Toxic Backlinks

Spammy backlinks can harm your rankings and even lead to penalties from Google. Some low-quality SEO agencies use black-hat tactics like purchasing backlinks from private blog networks (PBNs) or creating links on spammy directories.

To check for toxic backlinks:

  1. Use SEMrush’s Backlink Audit Tool or Ahrefs’ Spam Score to find suspicious links.
  2. Look for backlinks from irrelevant websites, especially those with low authority or a history of spam.
  3. Identify links with over-optimized anchor texts or those from the same IP addresses.

If you find toxic links, ask your SEO agency to disavow them using Google’s Disavow Tool. If they don’t take action, they might not be following ethical SEO practices.

Is Your SEO Agency Building Links the Right Way?

A well-planned backlink strategy focuses on high-quality, relevant, and natural links. If your SEO agency is prioritizing quantity over quality, using over-optimized anchor texts, or ignoring toxic backlinks, your website’s rankings could be at risk.

At DG Logika, we follow ethical, high-quality link-building practices to ensure long-term SEO success. If you’re unsure about your current agency’s approach, we can provide a detailed backlink audit to assess your site’s link health. Contact us today to learn more!

Local SEO Performance: Evaluating Google Business Profile Optimization

If your business relies on local customers, Local SEO is a must. A well-optimized Google Business Profile (GBP) can help you appear in local search results and attract more customers from your area. Your SEO agency should be actively managing and improving your GBP to ensure maximum visibility. Here’s how to check whether they’re doing a good job.

Step 1: Check if Your Google Business Profile is Complete

A fully optimized GBP improves your chances of appearing in the Google local 3-pack (the top three business listings that appear in local search results).

To check your profile’s completeness:

  1. Log into your Google Business Profile Manager and review your listing.
  2. Make sure all key business details are accurate, including:
    • Business name, address, and phone number (NAP)
    • Business hours and holiday hours
    • Website URL
    • Business categories and attributes (e.g., “SEO agency,” “marketing consultant”)
    • A detailed business description with relevant keywords
  3. Upload high-quality images of your storefront, products, services, or team. Google prioritizes listings with engaging visuals.

If any of this information is missing or incorrect, your SEO agency should be updating it regularly. An incomplete GBP can lower your chances of ranking in local search results.

Step 2: Monitor Customer Reviews and Ratings

Reviews play a major role in local search rankings and customer trust. A strong SEO agency will help you generate and manage reviews effectively.

To check your agency’s review management:

  1. Open your GBP listing and check your average star rating and number of reviews.
  2. Look at the most recent reviews—are they positive and relevant?
  3. See if your agency responds to reviews, both positive and negative. Responses should be professional and show appreciation for customer feedback.
  4. If you have few or no reviews, your agency should have a strategy for encouraging customers to leave feedback.

A business with a steady flow of genuine, positive reviews is more likely to rank higher in local search results. If your SEO agency isn’t helping you build a strong review profile, they may not be prioritizing your local SEO.

Step 3: Ensure Local Citations Are Consistent

Local citations are online mentions of your business name, address, and phone number (NAP) on directories like Yelp, Bing Places, and industry-specific platforms. Consistent citations build credibility and improve local search rankings.

To check your local citations:

  1. Use tools like Moz Local, BrightLocal, or Whitespark to scan your NAP consistency across directories.
  2. Look for any mismatched or outdated business details—incorrect information can confuse both customers and search engines.
  3. Check if your agency is regularly updating and managing these listings.

If your agency isn’t maintaining accurate and consistent citations, it could hurt your local SEO rankings and customer trust.

Step 4: Track Your Local Map Rankings

Ranking in Google’s local 3-pack can drive significant traffic to your business. Your SEO agency should be working to improve your visibility in this section.

To check your rankings:

  1. Search for your target keywords (e.g., “SEO agency in Chicago”) in Google Maps and Google Search.
  2. See if your business appears in the local 3-pack. If not, your agency may need to improve your local SEO strategy.
  3. Use tools like BrightLocal or Local Falcon to track your map rankings over time.

If your business isn’t showing up in local searches, your agency may not be implementing an effective local SEO strategy.

Is Your SEO Agency Delivering Real Local SEO Results?

A strong Local SEO strategy can help your business attract more customers and dominate the local search results. If your SEO agency isn’t optimizing your Google Business Profile, managing reviews, maintaining accurate citations, or improving your local search rankings, you may not be getting the results you deserve.

At DG Logika, we provide comprehensive local SEO services to help businesses increase visibility, attract local customers, and grow their revenue. Contact us today to see how we can improve your local SEO performance! 🚀

Requesting an SEO Report: What to Look For

A reliable SEO agency should provide clear, data-driven reports that show the progress of your website’s optimization efforts. These reports should help you understand how your site is performing, what’s working, and what needs improvement. But not all SEO reports are created equal. Some agencies provide vague or misleading reports to mask a lack of results. Here’s how to check your SEO agency’s reports and ensure you’re getting real value.

What a Good SEO Report Should Include

A solid SEO report should be clear, data-driven, and actionable. At a minimum, it should cover:
  1. Organic Traffic Trends – Monthly traffic growth from search, key sources, and trends.
  2. Keyword Rankings & Visibility – Position changes for target keywords, CTR, and impressions.
  3. On-Page SEO Updates – Changes to meta tags, headers, and content optimization.
  4. Backlink Profile – New links acquired, their quality, and spammy links removed.
  5. Technical SEO Health – Site speed, mobile performance, and indexing issues.
If an SEO report lacks real insights or avoids clear data, it’s a red flag that your agency may not be delivering results.

Common Red Flags in SEO Reports

Not all SEO reports are created equal. Some agencies try to impress clients with vanity metrics or provide reports that lack real, actionable data. If you’re paying for SEO services, you deserve a clear, detailed, and transparent report that actually shows how your website is performing and what improvements have been made. Here are the biggest red flags to watch for when reviewing an SEO report:

🚩 Lack of Clear Data

A common trick used by low-quality agencies is providing vague reports with statements like, 👉 “Your rankings are improving!” or “Your website is doing great!” Without specific numbers, this tells you nothing about your actual progress. How to Spot It:
  • Look for concrete rankings, traffic, and conversion numbers.
  • Reports should show before-and-after comparisons so you can see measurable changes.
  • You should see a list of keywords with exact ranking positions (e.g., “Keyword A moved from position 15 to position 8”).
How to Verify It:
  • Check Google Search Console (Performance tab) for ranking and click data.
  • Use Google Analytics (Acquisition > Organic Search) to check traffic trends.
If your agency isn’t providing specific numbers, they might not be delivering real results.

🚩 Too Many Vanity Metrics

Some agencies try to overwhelm clients with big numbers that look impressive but don’t actually indicate SEO success. For example, they may highlight:
  • High impressions in Google Search Console, but without checking clicks or rankings.
  • A spike in overall website visits, even if they aren’t coming from organic search.
  • Social media engagement metrics instead of organic SEO performance.
Why This Is a Red Flag: Impressions, clicks, and traffic mean nothing if they don’t result in leads, conversions, or revenue. How to Spot It:
  • Ask your agency to show organic conversions, not just traffic.
  • Look at goal completions in Google Analytics (Conversions > Goals).
  • Check if increased traffic corresponds to more inquiries, sales, or sign-ups.
If your agency is focusing only on big numbers without connecting them to your business goals, they might be trying to distract you from poor performance.

🚩 No Backlink Transparency

Backlinks are one of the most important SEO ranking factors, but not all links are good. Some agencies build spammy, low-quality links that can harm your site instead of helping it. If your SEO report says: 👉 “We built 50 new backlinks this month!” but doesn’t show where those links came from, be suspicious. Why This Is a Red Flag:
  • Low-quality or spammy links can lead to Google penalties.
  • Paid or unnatural links violate Google’s guidelines and can result in ranking drops.
How to Check It:
  • Ask your agency for a full list of backlinks they created.
  • Use Ahrefs, SEMrush, or Google Search Console to audit your backlink profile.
  • Look at the Domain Authority (DA) or Domain Rating (DR) of linking sites. Anything below DA 20 could be suspicious.
If an agency refuses to show you where your backlinks are coming from, they could be using black-hat tactics that put your site at risk.

🚩 No Actionable Insights

A good SEO report doesn’t just present numbers—it explains what they mean and outlines next steps. If a report just says: 👉 “Traffic is down this month.” – but doesn’t explain why or how they’ll fix it, that’s a problem.

What a Good Report Should Include:

  • What’s working – Which strategies have improved rankings and traffic?
  • What’s not working – Any ranking drops, traffic declines, or technical issues?
  • Next steps – Clear action points for improving results.
How to Check It:
  • Look for recommendations and strategies in your reports.
  • Ask, “What is being done to improve these numbers next month?”
  • If your SEO agency can’t explain what’s being done, they may not have a real strategy.

How DG Logika’s SEO Reports Provide Actionable Insights

At DG Logika, we believe in full transparency and data-driven reporting. Our SEO reports include:

  • Clear keyword ranking updates – See which keywords are driving traffic.
  • Traffic and conversion tracking – Not just visits, but how SEO affects your sales and leads.
  • Technical SEO health check – We identify and fix speed, mobile, and indexability issues.
  • Quality backlink tracking – We provide a full list of new links with domain authority scores.
  • Actionable next steps – Instead of just numbers, we outline what we’ll do next to improve results.

If your current SEO agency isn’t providing clear, honest reporting, it may be time for a change. Get in touch with DG Logika today to see how we can improve your SEO strategy! 🚀

Stay Smart When Choosing an SEO Agency

If an SEO agency is offering fast rankings, guaranteed #1 positioning, or instant traffic, they’re likely using risky tactics. Instead, focus on real SEO work, which takes time, strategy, and expertise to drive sustainable results.

At DG Logika, we prioritize ethical, transparent, and data-driven SEO that helps businesses grow organically and avoid penalties. If you want to check your current agency’s work or improve your SEO strategy, let’s talk! 🚀